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Wholesaling, the role of the middleman and marketing costs: some forgotten concepts in marketing thought
Wholesaling middleman Logistics product life cycle,
2010/10/18
Most introductory or intermediary marketing courses present marketing from a manufacturer's perspective, in which product distribution is treated as one of the marketing mix variables under the comple...
Liberal Returns Policy: Communication and Performance of the Marketing Channel
liberal returns policy communication channel
2010/12/7
The performance of a marketing channel depends on its information structure. It is high when both manufacturer and retailers have accurate information about demand conditions. Accordingly, in the case...