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《Quantitative Marketing and Economics》
《Quantitative Marketing and Economics》 Economic theory Consumer
2024/12/5
Quantitative Marketing and Economics is a research journal focused on the intersection of marketing, economics, and statistics with an applied, quantitative approach.
LOCATION BASED ADVERTISING FOR MASS MARKETING
Location based Advertising Open Source GIS Tesseract OCR
2019/2/27
GIS and machine learning (ML) are powerful ICT tools in retail industry which helps the sellers understand their markets. For the consumers, however, there always lies an ambiguity with respect to the...
Deception in Post-Transaction Marketing Offers
Deception Post-Transaction Marketing Offers
2015/5/12
Deception in Post-Transaction Marketing Offers.
The Air War versus The Ground Game:An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
Personal Selling Multi-Channel Marketing Political Campaigns Discrete-Choice Modeling
2015/4/28
Firms increasingly use both mass-media advertising and targeted personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-me...
The Flexible Substitution Logit:Uncovering Category Expansion and Share Impacts of Marketing Instruments
Decision Choices and Conditions Forecasting and Prediction Investment Brands and Branding
2015/4/24
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essentia...
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
Agribusiness Developing Countries and Economies Trade Profit
2015/4/22
In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets a...
Allocating Marketing Resources
Investment Return Resource Allocation Marketing Demand and Consumers Mathematical Methods
2015/4/22
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to...
Concentration Levels in the U.S. Advertising and Marketing Services Industry:Myth vs. Reality
Advertising and Acquisitions Revenue Data and Data Sets Surveys Marketing
2015/4/22
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of th...
Leveraging Marketing Resources to Strengthen Stakeholder Company Identifiation
Leveraging Marketing Resources Strengthen Stakeholder Company Identification
2014/10/28
Channel relationships, market knowledge, strategic partnerships and brand equity are examples of marketing resources which firms can possess. Marketing resources are especially valuable when they are ...
ASSESSING FAÇADE VISIBILITY IN 3D CITY MODELS FOR CITY MARKETING
Visibility analysis human visual perception workflow analysis requirements analysis
2014/4/21
In city marketing, different applications require the evaluation of the visual impression of displays in the urban environment on
people that visit the city. Therefore, this research focuses on the...
ASSESSING FAÇADE VISIBILITY IN 3D CITY MODELS FOR CITY MARKETING
Visibility analysis human visual perception workflow analysis requirements analysis
2014/4/21
In city marketing, different applications require the evaluation of the visual impression of displays in the urban environment on
people that visit the city. Therefore, this research focuses on the...
Marketing Process Reengineering within a Romanian Software Company Focused on the Implementation of a Freelancing Strategy
Software Industry Marketing Process Reengineering Freelancing Competitive Intelligence
2013/2/23
This paper examines several possibilities regarding the implementation of the marketing process reengineering within a Romanian software company. Specifically, it argues that freelancing implementatio...
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
Social Marketing Sustainable Consumer Behavior Fair Trade
2013/2/23
This work describes consumer behavior models that present sustainable empirical evidence on consumer behavior with social marketing applications given in the state of art. For this research, the most ...
Availability and Perceived Value of Masters of Business Administration Degree Programs in Pharmaceutical Marketing and Management
master of business administration (MBA) marketing management business
2018/6/6
Objectives. To examine pharmacist-targeted master of business administration (MBA) degree programs and investigate pharmacists’ perceptions regarding them.
Methods. Specialized MBA programs in pharma...
Toward A Normative Theory of Normative Marketing Theory
Normative marketing theory strategy systems theory relationship marketing networks turbulence environment
2012/6/5
We show how different approaches to developing marketing strategies depending on the type of environment a firm faces, where environments are distinguished in terms of their systems properties not the...