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Marketing Process Reengineering within a Romanian Software Company Focused on the Implementation of a Freelancing Strategy
Software Industry Marketing Process Reengineering Freelancing Competitive Intelligence
2013/2/23
This paper examines several possibilities regarding the implementation of the marketing process reengineering within a Romanian software company. Specifically, it argues that freelancing implementatio...
Mixed Channel Service Competition Based on Different Service Pattern in Software-as-a-Service
Mixed Channel SaaS Service Customer Base
2013/2/23
Software-as-a-Service (SaaS) realizes the transformation from product to Service through put the software into “clouds”. SaaS supply chain is composed of a SaaS ISV (Independent Software Vender) who s...
The Business Ecosystem of the Chinese Software Industry
Software Industry Business Ecosystem Health Research Stability Sustainability Industrial Policy Industrial Cluster
2013/2/23
The software industry business ecosystem is proposed, and a business ecosystem health evaluation model is built. Its factors are in the following: stability factors, including productivity, diversity ...