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This paper argues that quality di§erentiation is an important feature of the operations of
multi-product Örms. Manufacturers vary product quality across their product range by using
inputs of d...
Measuring the Emotional Quality of Products: How Entrepreneurial Firms Can Efficiently and Effectively Improve New Product Development Practices
entrepreneurship product development innovation emotions
2009/12/1
It is essential for small, entrepreneurial firms with limited resources to adopt very
efficient and effective new product development practices. This paper introduces a system called Emogram that ca...