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Antecedents and Consequences of Perceived Interactivity:An Exploratory Study
Perceived Interactivity An Exploratory Study
2009/12/2
The study reported in this paper investigated how, as antecedents, personal factors influence consumers' perception of a web site's interactivity in the context of making a purchase decision. A review...
Interactivity is something researchers study, new technology commercials promote, and designers create. It's not something people do. People use the internet, watch TV, shop, explore, learn, send and ...
This article describes the current and possible future impact of technology on the practice of advertising. Advertisers have traditionally divided media into two groups according to the way that the a...
Book Review Performance and Technology：Practices of Virtual Embodiment and Interactivity（图）
Performance Technology Virtual Embodiment Interactivity
2009/7/15
Broadhurst, Susan & Machon, Josephine. Eds. Performance and Technology: Practices of Virtual Embodiment and Interactivity, Basingstoke: Palgrave Macmillan, 2006. ISBN 1403999074. 203 pp. £45.00