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Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area Taiwan
Lifestyle Variable Demographic Statistics Variable Product Attribute Mean-End Chain Consumer Behavior
2013/2/23
The rapidly changing social situation in the latter part of the 20th century, such as revolutionary movement for women’s equal rights, significantly affects the women consumer behaviors as well as imp...
Uplifting Makeup: Actresses? Testimonials and the Cosmetics Industry, 1910-1918
Uplifting Makeup Testimonials the Cosmetics Industry
2010/10/8
Throughout the late nineteenth century, manufacturers actively solicited testimonials from popular actresses for products ranging from cosmetics and corsets to pianos and patent medicine. By the turn ...