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THE STRUCTURE OF ONLINE MARKETING COMMUNICATION CHANNELS
online marketing integrated marketing communications (IMC) word of mouth promotion (WOM) viral marketing social networking diffusion of innovations
2009/12/1
Online marketing communications are moving toward interactions between individual
recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now...
Characterization of Indoor Power lines As Data Communication Channels Experimental Details
Power line Communication Transfer Function Channel Modeling Signal Transmission
2010/2/2
In this paper, a multi-branch power line is modeled
using ABCD matrix to show its worth as a communication channel.
The model is simulated using MATLAB in an effort to investigate
the effects of mu...
Application of communication channels by marketing addressing of customers in gastronomy
communication policy gastronomy information channel
2014/3/10
Social and habitual changes of guests and a more difficult competitive situation are forcing the gastronomy industry to change. As one necessary reaction, restaurant operators need to apply a more spe...