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Determinants of brand equity for credence goods: Consumers’ preference for country origin, perceived value and food safety
consumer preference food safety brand equity branding
2014/2/24
Food safety is an important credence attribute that is increasingly being emphasized by the food industry, regulatory bodies and the consumers around the world. Consumers cannot predict ex ante perfor...
Brand Equity Evolution: a System Dynamics Model
brand equity system dynamics modeling simulation
2009/9/25
One of the greatest challenges in brand management lies in monitoring brand equity over time. This paper aims to present a simulation model able to represent this evolution. The model was drawn on bra...