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Learning to Trust E-Trailers: Strategies Used By Consumers in a Distrustful Environment
E-Trailers Consumers a Distrustful Environment
2010/1/15
This article draws on a phenomenological study of understanding six early adopters'
successful online shopping experiences. Narratives of their online purchasing experiences
suggest that learning t...
Learning to Trust e-Tailers: Strategies Used by Consumers in a Distrustful Environment
Strategies Used Consumers Distrustful Environment
2011/6/9
This article draws on a phenomenological study of understanding six early
adopters’ successful online shopping experiences. Narratives of their
online purchasing experiences suggest that learning to...