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The prevailing view in decision theory is that subjective expected utility theory (hereafter, EU theory) characterizes the preferences of all rational decision makers. And yet, there are some preferen...
According to the concept of “active risk-defusing behavior”, decision makers in risky situations look for additional actions that reduce risk and allow them to favor the more risky alternative. Our st...
The article focuses on the importance of protecting the information integrity of an organization to lessen financial risk in the U.S. To attain the aim of information integrity, it notes that organiza...
Enterprise risk management (ERM) has become an important topic in today's more complex, interrelated global business environment, replete with threats from natural, political, economic, and technical ...
Marketing managers can increase shareholder value by structuring a customer portfolio to reduce the vulnerability and volatility of cash flows. This article demonstrates how financial portfolio theory...
Different researchers have conceptualized the risk-return relationship as being positive, negative, or curvilinear. This paper proposes a framework where different theoretical approaches can be ma...

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