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The past decade has seen the explosive emergence of online advertising as a major source of revenue for Internet publishers. Analyses of this phenomenon are mostly conducted in the sway of Googl...
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In p...
Advertising is a form of communication that attempts to interpret the qualities of products, services and ideas in terms of consumer needs and wants.

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