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东北石油大学经济管理学院市场营销学课件Chapter 1 Introduction to Global Marketing
东北石油大学经济管理学院 市场营销学 课件 Chapter 1 Introduction to Global Marketing
2018/10/24
东北石油大学经济管理学院市场营销学课件Chapter 1 Introduction to Global Marketing。
Deception in Post-Transaction Marketing Offers
Deception Post-Transaction Marketing Offers
2015/5/12
Deception in Post-Transaction Marketing Offers.
The Air War versus The Ground Game:An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
Personal Selling Multi-Channel Marketing Political Campaigns Discrete-Choice Modeling
2015/4/28
Firms increasingly use both mass-media advertising and targeted personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-me...
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
Agribusiness Developing Countries and Economies Trade Profit
2015/4/22
In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets a...
Concentration Levels in the U.S. Advertising and Marketing Services Industry:Myth vs. Reality
Advertising and Acquisitions Revenue Data and Data Sets Surveys Marketing
2015/4/22
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of th...
Marketing Process Reengineering within a Romanian Software Company Focused on the Implementation of a Freelancing Strategy
Software Industry Marketing Process Reengineering Freelancing Competitive Intelligence
2013/2/23
This paper examines several possibilities regarding the implementation of the marketing process reengineering within a Romanian software company. Specifically, it argues that freelancing implementatio...
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
Social Marketing Sustainable Consumer Behavior Fair Trade
2013/2/23
This work describes consumer behavior models that present sustainable empirical evidence on consumer behavior with social marketing applications given in the state of art. For this research, the most ...
Toward A Normative Theory of Normative Marketing Theory
Normative marketing theory strategy systems theory relationship marketing networks turbulence environment
2012/6/5
We show how different approaches to developing marketing strategies depending on the type of environment a firm faces, where environments are distinguished in terms of their systems properties not the...
Strategic Marketing Strategies on the Performance of Firms in Nigerian Oil and Gas Industry
strategic marketing strategies dynamic environment
2011/6/1
The purpose of this paper is to investigate the impact of strategic marketing strategies on the performance of firms in the downstream sector of the Nigerian oil and gas industry.
Wholesaling, the role of the middleman and marketing costs: some forgotten concepts in marketing thought
Wholesaling middleman Logistics product life cycle,
2010/10/18
Most introductory or intermediary marketing courses present marketing from a manufacturer's perspective, in which product distribution is treated as one of the marketing mix variables under the comple...
Fuzzy expert marketing-mix model
marketing-mix fuzzy-decision-making system stochastic variables subjective variables fuzzy expert system
2014/3/20
A marketing-mix setting model is presented. The all four P’s are integrated and identified. The model makes strong utilization of relevant experts’ knowledge and expertise through a fuzzy-decision-mak...
Liberal Returns Policy: Communication and Performance of the Marketing Channel
liberal returns policy communication channel
2010/12/7
The performance of a marketing channel depends on its information structure. It is high when both manufacturer and retailers have accurate information about demand conditions. Accordingly, in the case...